Toronto plans week-long celebration of IT industry

April 15, 2007

3/30/2007 4:50:00 PM 
by Kathleen Sibley

The City of Toronto and its surrounding area are home to a wealth of innovative and successful IT firms.

To celebrate those successes, and to attract similar talent, the city is hosting Toronto Technology Week from May 28 to June 1.

Dave Forde, chair of TTW, said the city has long been searching for ways to bring the area’s diverse IT community together. It formed an ICT advisory committee comprised of not-for-profits, schools, government and the private sector, and put together a strategy to help transform Toronto into one of the five most innovative, creative and productive locations for ICT research, education, business and investment by 2011.

Impact Mobile is one such local digital media firm. The company, which was founded in 2002 – a time when there was pretty much nowhere else to go but up, says president Gary Schwartz — provides carriers, global agencies and brands ASP self-service marketing platforms for any aspect of their mobile marketing needs.

http://www.itbusiness.ca/it/client/en/home/News.asp?id=42837


Gary Schwartz named Chair to the IAB Mobile Advertising Committee.

April 15, 2007

Gary Schwartz, President and founder of Impact Mobile was recently named chair of the Internet Advertising Bureaus Mobile Advertising Committee.

Mission

The IAB Mobile Advertising Committee is dedicated to helping develop mobile as a viable advertising platform. 

Goals and Projects

– To make mobile a more effective and efficient advertising platform for marketers and agencies through the development and endorsement of measurement guidelines, creative guidelines and best practices. This will be done in collaboration with the MMA. – To prove and promote the effectiveness of mobile advertising to advertisers, agencies, marketers & press. – To help grow revenues for the mobile advertising marketplace. – To be one of the advocates for the mobile marketing and advertising industry.

Working Groups

Mobile UAP Working Group

 http://www.iab.net/comm/committee.asp?c=a0350000002D3c9AAC


WagerPhone and Impact Mobile enter partnership

April 15, 2007

TORONTO, April 13 /PRNewswire-FirstCall/ — New Wave Media Inc – NWWV – is pleased to announce that WagerPhone Inc. – WP – and Impact Mobile – IM – will be partnering to offer a variety of mobile services . . .Marc Askenasi, President of WP states: “We are thrilled to be working with Impact Mobile to drive mobile services across the Americas. Applications include Reverse Auction and mobile number games.  Read the rest of this entry »