Gary Schwartz, President and founder of Impact Mobile was recently named chair of the Internet Advertising Bureaus Mobile Advertising Committee.
The IAB Mobile Advertising Committee is dedicated to helping develop mobile as a viable advertising platform.
Goals and Projects
– To make mobile a more effective and efficient advertising platform for marketers and agencies through the development and endorsement of measurement guidelines, creative guidelines and best practices. This will be done in collaboration with the MMA. – To prove and promote the effectiveness of mobile advertising to advertisers, agencies, marketers & press. – To help grow revenues for the mobile advertising marketplace. – To be one of the advocates for the mobile marketing and advertising industry.
Mobile UAP Working Group