NY TIMES – They’ve Just Got to Get a Message to You

August 15, 2007

– On Gwen Stefani’s recent tour, as many as 20 percent of the audience at some shows agreed to pay 99 cents for text messages and the chance to win better seats, according to the mobile marketing company Impact Mobile. At festivals like Lollapalooza, thousands of fans sign up to receive continuous updates from concert organizers about promotions and special events –


Published: August 15, 2007