NY TIMES – They’ve Just Got to Get a Message to You

– On Gwen Stefani’s recent tour, as many as 20 percent of the audience at some shows agreed to pay 99 cents for text messages and the chance to win better seats, according to the mobile marketing company Impact Mobile. At festivals like Lollapalooza, thousands of fans sign up to receive continuous updates from concert organizers about promotions and special events –

 http://www.nytimes.com/2007/08/15/arts/music/15conc.html?ex=1344830400&en=72b66706de55f76e&ei=5090&partner=rssuserland&emc=rss

Published: August 15, 2007

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: