A Mobile Advertising Overview Released by IAB

 

Mapping Opportunities Available in the Growing Mobile Platform

NEW YORK–(BUSINESS WIRE)–The Interactive Advertising Bureau (IAB) today announced the release of A Mobile Advertising Overview, a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.

The document:

  • Educates media companies, agencies, marketers and users about how advertising is currently implemented within the mobile platform
  • Explores the mobile platform as a viable part of the interactive advertising ecosystem
  • Includes case studies of mobile advertising campaigns designed to assist marketers and agencies in campaign execution.

The recent growth of mobile advertising clearly illustrates how quickly we are moving to a three-screen universe, said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. This report outlines the opportunity for marketers and agencies to reach increasingly mobile consumers giving them information when they want and where they wantthis is no longer the future but the here and now.

This was the IAB Mobile Committees first major initiative and we are proud to have created a comprehensive guide for marketers, agencies and publishers on the mobile platform, said Gary Schwartz, CEO, Impact Mobile and Co-Chair of the IAB Mobile Committee. Mobile is changing the way consumers interact with advertising and once they get accustomed to it there is no going back.

On July 21, the IAB will host a Leadership Forum on Mobile Advertising in New York City, where industry leaders, including marketers and agencies, will explore the opportunities and innovations of this dynamic medium.

To download the full report, please go to www.iab.net/mobileplatform

About the IABs Mobile Advertising Committee:

The IABs Mobile Advertising Committee works to make mobile a more effective and efficient advertising platform for marketers and agencies through the development and endorsement of measurement guidelines, creative guidelines and best practices.

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactives share of total marketing spend, and of its members share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

 

 

Contacts

IAB
Marla Aaron, Director, Marketing Communications
212-380-4714
marla@iab.net

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: