MEF Americas Welcomes Industry Leaders to Its Membership Roster and Continues to Expand Geographic Reach

January 29, 2009

New Member Companies Represent Ecosystem Players in Canada, Latin America and USA

LOS ANGELES, Jan. 28 /PRNewswire/ — The Mobile Entertainment Forum (MEF) ( today announced its continued expansion with new members representing a global and regional presence spanning across the entire mobile entertainment value chain — from content creator, to carrier and everything in between. New member companies include 226 Records Company, ACN- The Matrix Group, BinBit, Comverse, Dolby, Dada Entertainment, Impact Mobile, MasurLaw, MediaFLO, Myxer, Netbiscuits, Paymo, Okto, OpenMarket, Research In Motion (RIM), Telefonica and Vringo.

“As the MEF Americas board was recently expanded to accommodate regional growth across the Americas, we are thrilled about the addition of our newest members in Canada, Latin America and the USA,” said Jim Beddows, the board chair for MEF Americas. “MEF’s mission is to facilitate the growth of the mobile entertainment industry in part through its initiatives, which are supported by and directly benefit our members. MEF’s unique value as an organization is its breadth across the mobile-entertainment supply chain and its presence globally.”

MEF America members will continue to help drive the next-generation of business, regulatory, political and cultural policies through its initiatives. These include:

    *  Content Sales Reporting: addressing the need for timely and accurate content reporting across the value chain

    *  Mobile Video: focusing on exploring business models and facilitating  consumer adoption of mobile video services

    *  Sweepstakes: a Members’ guide to regulations governing sweepstakes in the USA on a state by state basis

“MasurLaw is joining the MEF because it is the single most efficient way to reach to the top of every major media company and carrier worldwide,” said Steven Masur, Managing Director of MasurLaw, another new MEF Americas Member. “It is the only organization thinking clearly about how government regulation worldwide affects the mobile content business.”

About Mobile Entertainment Forum (MEF)

The Mobile Entertainment Forum was formed in 2000 to represent companies throughout the entire mobile entertainment value chain. As the global trade association of the mobile media industry, MEF works on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.

With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly expanded EMEA branch, MEF’s network of members represents a veritable ‘Who’s Who’ of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit:

SOURCE Mobile Entertainment Forum